"At the time of the Facebook
IPO, 21 months ago, the markets knew full well what the biggest challenge
facing Facebook was. The desktop product was wildly popular, but the mobile
product wasn’t, and it was far from clear how Facebook could thrive in a world
based around the smartphone. Zuckerberg had one job above all others: manage
the transition to mobile, and do it as fast and as aggressively as possible.
And
that’s exactly what he did.
By
the time last quarter’s earnings came out, Facebook was getting 53% of its revenue from its 945,000,000 mobile users: nobody saw that coming
at the time of the IPO."