By Jason Zweig: "I was
once asked, at a journalism conference, how I defined my job. I said: My job is
to write the exact same thing between 50 and 100 times a year in such a way
that neither my editors nor my readers will ever think I am repeating myself.
That’s because good advice rarely changes, while markets change constantly. The temptation to pander is almost irresistible. And while people need good advice, what they want is advice that sounds good."
That’s because good advice rarely changes, while markets change constantly. The temptation to pander is almost irresistible. And while people need good advice, what they want is advice that sounds good."